Peyton Hayslette

0 → 1 FINTECH OPERATOR

PEYTON
HAYSLETTE

Building better financial, loyalty, and beverage infrastructure from Austin, TX.

I’ve spent the majority of my career building financial products around credit, loyalty, and engagement, focused on making complex financial systems actually work better for the people who use them. Most recently I built Mesa, which was focused on making homeownership more affordable and accessible. When I’m not working you’ll probably find me out on a run, tossing a frisbee with Layla, or grabbing a pint at your local brewery.

Passions & Pursuits
WHAT KEEPS ME GOING
☕️
Coffee
Constant cold brew & perfect pour-overs
🏃
Running
Continuously injured middle distance runner
🍺
Craft Beer
Hazies, sours, lambics & more
💻
Tech
Building & breaking things
🐈‍⬛
Panthers
RAWR RAWR RAWR
💿
Vinyl
Spinning records pretty much 24/7
✈️
Travel
Always on the move
🐺
Layla
Tiny herder / miniature cow
Journey
CAREER ARCHIVE
DURATION
March 2026 - Present
ROLE
Founder

Building an AI-enabled operating layer for the specialty beverage industry. Helping producers, buyers, and distributors turn unstructured data into actionable insights for more intelligent inventory and production management.

DURATION
September 2023 - April 2026
ROLE
Co-Founder & CPO

Built and brought the Mesa Homeowners Visa Signature Card to market in under 6 months, the first-ever embedded homeowners loyalty credit card designed to make every home more affordable and rewarding.

Achieved industry-leading super-prime portfolio metrics for spend and retention from launch while leading product, engineering, compliance, data, and business development across the full lifecycle of a credit card.

DURATION
February 2021 - September 2023
ROLE
Head of Fintech Product

Built and brought the Paceline Visa Signature Card to market, the first-ever embedded financial health & wellness credit card which rewards individuals for leading healthier, wealthier lives.

DURATION
May 2020 - April 2021
ROLE
Product

Built and launched a virtual social based fundraising platform allowing nonprofits to shift in-person fundraising efforts during covid to socially distanced initiatives, delivering millions in funds raised.

DURATION
April 2019 - June 2020
ROLE
Product

Founding Product hire to bring a category defining personal strength studio product to market, building the core product across physical, mobile app, and web experiences.

DURATION
May 2018 - April 2019
ROLE
Product

First Product hire, responsible for leading the product transformation from a D2C credit card provider to one of the industry's fastest-to-market Credit Card as a Service providers.

DURATION
May 2017 - May 2018
ROLE
Product

Led product development of internal personalization and optimization engines as well as platform consolidation initiatives across multiple financial marketplace brands.

DURATION
December 2015 - May 2017
ROLE
Product

Built and launched the Debt Consolidation business unit and owned key marketplace, reviews, awards, and partner lead experiences.

Pushwater Coffee Co.Co-Founder · 2015 - 2016
XPO LogisticsSr Product Analyst · 2015
BrewpublikFounding Team Member · 2015
Lowe's Companies Inc.Sr Business Analyst · 2014 - 2015
WestRock CompanyEnd User Computing Analyst · 2011 - 2013
UNC CharlotteB.A. Software Information Systems · 2009 - 2013